On 03/19/2022, for the release of the Air Jordan 1 Retro High OG 'Rebellionaire', UP NYC honored the Rebels of East Harlem and the Uptown area the right way. Meet part of The High Enterprise, a collective from Spanish Harlem who instill community, art and culture into everything they do. These rebels have excelled against all the odds that come with being men of color in low income neighborhoods. Outside of the music, the four and their crew have been front runners in the world of music, art, and food. UP NYC recognizes and honors them and every other rebel who does not let the status quo determine their futures.

Talent
@ufofev
@cousin_hill
@iamjhart
@lilbbq

Photography/Video
Lucien Garcia