For the 35th Anniversary of Nike Air Max Day, UP NYC honored every generation that has kept the shoe timeless and showcased collections amongst every individual involved in the 'Blueprint' spread. We also partnered up with @other.1s for our Give Fresh initiative to donate shoes to those in need.

Talent
@emelypalm
@mikeyphelps
@ms_shaggin
@icollectkicks
@_mayor_


Photography/Video
Lucien Garcia